Hickies, an elastic lacing system that turns sneakers into slip-ons, was successfully funded on Kickstarter and has since shipped over one million packs by the end of 2013. The company prioritizes customer service, using tools like Shopify and Desk.com to track and interact with customers. However, as their sales increased, manually executing processes became too time-consuming, leading Carla Martinez, user experience manager, to find a solution with Zapier, an automation tool that integrates with various apps. By automating processes such as sending follow-up emails and tracking customer information, Hickies has seen a 24% increase in returning customers and a 46% increase in customer engagement. The company's success is attributed to its commitment to customer satisfaction, which Carla attributes to Zapier's ability to help her team "know exactly what they bought" and provide personalized support.