Creating content online can be vulnerable to theft, as confirmed by Google's senior trends analyst John Mueller, who states that copied content can outrank original content and take away link equity. If someone steals your content, you need to take action to get it taken down, starting by finding and contacting the website owner, then contacting the web host if they don't comply, and finally, contacting Google directly if all else fails. To initiate these steps, you can use tools like Hunter.io to find the website owner's email address or WHOIS search tools to figure out the web host's contact information. It's essential to be prepared for a potentially futile process, but knowing how to take down stolen content can help recover lost SEO efforts and protect your intellectual property.