You are able to create strong associations with people's names in your mind, which helps you remember their names more effectively. To improve your ability to remember names, stop saying that you're bad at remembering names, as this can set a self-fulfilling prophecy and make the conversation about you instead of the other person. Instead, say the person's name back to them with thoughtful intention when they introduce themselves, making it clear that you value and are interested in getting to know them. You should also try to make associations in your head with the person's name as quickly as possible, without sharing these associations with the person. Finally, if you do forget someone's name, own up to it by asking for their name again and apologizing, rather than trying to play it cool or making excuses, which can actually be more embarrassing than admitting a mistake in the moment. By focusing on the other person and making an effort to remember their details, you become more memorable to them and stand out from others who may not put as much thought into remembering names.