At Zapier, the company promotes asynchronous collaboration through video updates to enhance personal communication and team engagement. To record a video on a Mac, one can use QuickTime Player, which is pre-installed on every Mac. The process involves opening QuickTime, selecting "New Movie Recording," clicking the record button, and saving the file. For optimal recording quality, tips such as setting the camera at eye level, using good lighting, and enunciating clearly are recommended. Additionally, automating video sharing through Zapier integrations with cloud storage apps and team chat platforms can streamline communication and reduce waiting time for links to be shared.