The Zapier team has successfully published one book every 90 days, resulting in over 15,000 downloads, 10,000 new email subscribers, and a significant increase in their Learning Center pageviews from 10,000 to over 100,000. To achieve this, they plan their content, publish chapters as blog posts, pull everything together in a book, optimize images, tweak links to track visits, export eBooks, add books to eBook stores, promote books through email and social media, and finally, make the most of their published work by continuing to promote it.