To run a successful webinar, Kissmetrics uses several tools such as Unbounce for landing pages, Zapier for automating apps, GoToWebinar for running webinars, and AWeber for sending emails. The first step is to choose the goal of the webinar, which should be sales qualified leads. Next, identify content that converts by analyzing past email campaigns and blog posts. Then, build a funnel by announcing the webinar through email lists, blog posts, and social channels, directing subscribers to a landing page where they can register for the webinar. The landing page is optimized using Unbounce to increase conversion rates. During the webinar, conduct a professional presentation with tips such as starting on time, teasing a freebie, having two presenters, and following up quickly. After the webinar, update the landing page to prompt visitors to give their email address in exchange for a recording of the webinar. Finally, optimize the process for learning by using tools like Unbounce, Zapier, GoToWebinar, and AWeber, and repeat the process to continually improve results.