MailerLite is a platform that helps businesses monetize their webinars by offering free webinars and then selling recordings or bundles of previously hosted webinars. To transition from free to paid webinars, businesses can launch new paid webinars while continuing the free ones, start charging for existing free webinars with added value, offer free live webinars with recorded content for sale, sell old webinars as a bundle, and create exclusive content that is not available elsewhere. People are willing to pay for webinars because they expect valuable information, exclusive content, advanced hands-on strategies, webinar series, personalized support, authoritative speakers, certificates of completion, and a sense of community. When launching paid webinars, businesses should carefully select their webinar software, decide on the right price, optimize their registration page, promote their webinar online and offline, follow up with attendees, and automate their workflows to make the process more efficient.