surveys are a crucial tool for businesses to gather valuable feedback from customers, but they often struggle with low response rates due to lack of engagement and incentives. To increase survey response rates, offer targeted incentives that appeal strongly to the target market, create an irresistible welcome screen with a clear opening line, incentive, company logo, powerful imagery, description of what the survey is about, time to complete, and anonymity clarification. Embed surveys on webpages or in emails to maximize responses, provide clear indications of how long it will take to complete, create personalized survey journeys based on personas, keep surveys interesting by using a variety of question formats and designs, and utilize features that bring in more respondents such as logic features, recall information, and integration with CRM. By implementing these strategies, businesses can increase their survey response rates and gather valuable feedback from customers.