Micro-influencers are a good target for businesses looking to get into influencer marketing due to their lower cost compared to traditional influencers. They offer several benefits, including targeting a niche audience, getting higher engagement rates, creating customized content, and providing faster results. To choose the right micro-influencer for your business, consider factors such as their follower count, active engagement, audience fit, brand values alignment, and ability to create versatile content. You can find micro-influencers through various means, including social media followers, marketing databases and agencies, hashtag research, networking events, and monitoring and tweaking your influencer strategy over time. By following these steps, businesses can effectively partner with micro-influencers to promote their brand and achieve their marketing goals.