As small business owners, finding new clients is crucial for success, and unconventional ideas can be effective in stirring up business. One way to find new clients is by signing up for VC newsletters, which list funding rounds and startups that may need content marketing or partner program help. Another approach is to look at your clients' partner lists, as they often partner with great companies in adjacent fields that also fit the client profile. Building a personal brand on social media can also lead to new clients, as it allows you to show your real self beyond just work. Making your clients' customers your customers and striking up conversations with other small business owners can also yield results. Leveraging alumni networks is another strategy, where job boards and company contacts can provide leads for freelance services. Ultimately, having a solid management strategy in place is essential once new leads start rolling in.