Difficult customers can have a significant impact on a company's bottom line, affecting team morale and long-term business success. A customer's negative experience can spread quickly through social media, making it crucial for support teams to respond with composure and understanding. To handle unhappy customers, experts recommend depersonalizing the situation by focusing on finding solutions rather than taking it personally. This approach involves using positive language, staying even-keeled, and providing alternatives or explaining next steps. Staying objective and empathetic is also essential in managing challenging customer conversations. By adopting these strategies, support teams can maintain high standards while making better decisions, no matter what comes their way.