Creating issues in Jira is a fundamental step in planning project work, allowing teams to track and manage various types of tasks and projects using customizable fields such as summary, due date, sprint, priority, and assignee. The process begins by selecting the project and issue type, with six standard options including Task, Story, Epic, Bug, New Feature, and Improvement, each with its own field options and unique icon. Teams can also create custom issue types and customize which fields display for issues using a configurable overlay window. Additionally, Jira offers automated workflows through Zaps to integrate with other apps such as Google Forms, Gmail, and Google Sheets, enabling seamless creation of issues from external data sources.