As a writer, the author uses Google Sheets as their primary workspace for documenting work, including project briefs, titles, and blog posts. To automate the process of moving this data to WordPress, they explore various options, including using the Google Sheets WordPress plugin, an iFrame link, and Zapier. The author highlights the benefits of using automation, such as real-time data transfer, security, and customization options. They demonstrate how to set up a Google Sheets WordPress integration using the Google Sheets WordPress plugin and Zapier, showcasing how these tools can streamline content production and eliminate tedious manual tasks.