Google Sheets is a popular tool for storing and managing company data, and connecting it with Salesforce can help streamline lead management by automatically transferring data between the two platforms in real-time. The article discusses three ways to integrate Google Sheets with Salesforce: using the Salesforce Data Loader, the Google Cloud Connector, or Zapier. Each method has its own limitations and advantages, but Zapier offers the most flexibility and user-friendliness for building custom automation workflows. The article provides step-by-step instructions on how to set up a Zapier integration, including creating triggers, actions, and customizing fields in Salesforce. By automating data transfer between Google Sheets and Salesforce, businesses can save time, reduce errors, and improve collaboration across their organization.