Marketing agency Sixth City Marketing used Zapier to automate lead data collection, saving hours of manual work and improving client experience. With automated updates, clients can review performance and leads in real-time, allowing for more efficient marketing strategies. By leveraging automation, Sixth City Marketing has gained back time to focus on developing unique marketing content and training new employees. The solution enabled the company to streamline lead tracking, employee onboarding, and team communication, ultimately enhancing their business operations.