Brison Edwards, Digital Marketing Manager at SisterLove, faced the challenge of transforming the organization's digital presence virtually overnight with minimal resources during the COVID-19 pandemic. He had to find an efficient way to work without a team or guidelines, and eventually discovered Zapier, which he used in combination with OpenAI and Google Sheets to automate content creation. This automation has saved him over 190 hours of time and enabled him to create high-quality content quickly, while also educating his colleagues about the benefits of automation and reducing burnout for the nonprofit organization.