In 2012, ServiceTitan was founded by Vahe Kuzoyan and Ara Mahdessian with the goal of creating an all-in-one software for contractors and tradespeople to manage their businesses more effectively. The company has since grown into a leading software solution, helping users sort out routine tasks such as scheduling, dispatching, mobile invoicing, and payment processing. Four years ago, Matt Grebow joined ServiceTitan as a senior manager of demand generation, where he saw an opportunity to improve the company's workflow automation. He introduced Zapier, which has helped ServiceTitan optimize their Google Ads products by creating automatic workflows that send data between their ad platforms and other software used for lead generation and sales. With Zapier, ServiceTitan can now easily pass the right data to the right place at the right time, ensuring they have the highest security standards in place. The integration has enabled the company to streamline tasks such as syncing CRM and Google lead form extensions, creating Zoho CRM module entries, and connecting Marketo lists with Customer Match.