Whiskey production is an art form that requires dedication, using distilled water, fermented grains, toasted-oak barrels, and years of patience. New Riff Distilling, a Kentucky-based company, takes great pride in its Single Barrel Program, which offers customers tours, tasting sessions, and one-of-a-kind bourbon barrel purchases. The program's manager, Alyson Fossett, initially struggled to coordinate internal processes, but implemented automation using Zapier to streamline customer intake and communication, reducing manual errors and miscommunication. With the new system, Fossett's team can now focus on enhancing the selection experience, growing their team, and maintaining high-quality standards in both products and processes. The integration of Jotform and Airtable with Zapier has enabled a seamless workflow, allowing customers to interact quickly and easily with New Riff, while Fossett continues to explore new possibilities for automation and scaling her program.