Owning and running a digital marketing agency can be extremely overwhelming for bootstrapped agencies, with multiple business functions falling to one person or a small team. To manage these tasks effectively, automation tools like Zapier can help streamline processes, save time, and improve efficiency. By automating lead generation, client onboarding, and ongoing administration tasks, businesses can focus on growth and improving their services while reducing workload. With incremental gains from small automations adding up to significant time savings, agencies can increase productivity and drive growth without sacrificing quality or client experience.