The Learn It Live company faced a challenge as its customer base grew, resulting in an increase in support tickets. Adam Shoqar, VP of New Partnerships and Innovation, recognized this problem and found a solution with Zapier's chatbot product. He built an AI-powered chatbot that could handle simple queries, reducing the workload on his Support team and allowing them to focus on more complex issues. The chatbot was embedded into the Learn It Live website and partner websites, resulting in a 40% reduction in support tickets. Adam found Zapier's Chatbots builder intuitive and easy to navigate, enabling him to build the solution without coding expertise.