Digioh, a tool that runs eCommerce quizzes for thousands of businesses worldwide, relies heavily on automation to power its product recommendations and customer conversion processes. The company's founder and CEO, Rishi Shah, chose Zapier early on as the backbone of their platform, citing its magical capabilities and growing integrations over the years. With automation in place, Digioh has streamlined its sales process, making attribution easier and helping them spend advertising budgets more effectively. The company also uses Zapier to create seamless customer onboarding experiences, assigning tasks and updating spreadsheets with ease. As a lean eCommerce machine, Rishi emphasizes the importance of flexibility and creativity, highlighting Zapier's irreplaceable value in enabling his team to focus on high-value work.