There's a law in computer science that technology doubles its capabilities every two years, which means businesses need to keep pace with technological advancements to remain competitive. Dennis Yu, founder of BlitzMetrics, is a digital marketing expert who has advised large brands on effective marketing strategies and is also a technology expert. His company uses automation tools like Zapier to streamline marketing operations and improve efficiency. By automating tasks such as data analysis, task management, and communication, BlitzMetrics has been able to save time and money, with estimates suggesting $50,000 in savings per month. Yu recommends that businesses start using automation tools like Zapier by going slow, understanding the tool's capabilities, and implementing it piece by piece. He believes that automation will become the standard in marketing within the next few years and will be used by agencies and small businesses to productize their services and improve efficiency.