Asana, a popular work management platform, practices what it preaches internally by using an automation platform recommended by its users, Zapier, to streamline processes and workflows. The company's Ambassador program, which connects customers with each other and the community, benefits from automated tasks outside of Asana, such as sending welcome emails and congratulatory messages. Automation has enabled Asana to scale and focus on customer care rather than managing day-to-day operations, bringing a mindset shift to the team by recognizing that busywork can be automated to free up time for more creative work.