ActiveCampaign's Global Onboarding Services team recognized a significant problem with their current onboarding process, where 25% of new customers were leaving in the first 90 days due to lack of personalized attention. To address this issue, they developed "Accelerated Onboarding," a live webinar that provides similar content from one-on-one sessions to any new paying customer, and utilized automation through Zapier to auto-enroll new users to the webinar, increasing attendance by 440% and resulting in an average customer churn rate as low as 6% in the first 90 days. By leveraging automation and making their onboarding process more prescriptive and personalized, ActiveCampaign has seen significant improvements in key metrics such as product adoption within the first 30 days and reduced churn rates, ultimately leading to increased customer satisfaction and retention.