'' Adam O'Donnell from the Startup Partnerships team at Zendesk uses automation tools like Zapier to manage his podcast, Sit Down Startup. He was able to pivot the podcast to target unicorn founders and CEOs, share meaningful relationships and conversations, and build a following. With Zapier's workflow automation capabilities, Adam can efficiently build relationships, provide good experiences for guests, grow a following, and manage his role's responsibilities at Zendesk. The tool helps him get timing right by automating referral emails and sending calendar invites to guests. It also accelerates podcast engagement by reminding guests to share the episode on social media. By creating automated workflows, Adam is able to save time, increase referrals, and grow his career with Zapier saving him around five hours per week.