Danny Richman, a tech consultant, partnered with Ben Whittle, the owner of Ashridge Pools, to automate his email writing using AI technology from OpenAI's GPT-3 model. They used Zapier as an interface to connect Gmail and the AI tool, allowing Ben to send professional emails without manual editing. This setup improved communication with clients, saved time, and even helped Ben land a large contract worth over $200,000. The use of AI in business is becoming increasingly accessible, and Richman believes it will open up new possibilities for individuals and businesses, especially as models improve their ability to handle real-world questions and events.