Atiba Software, a software and IT consulting service, expanded its sales and marketing team during the pandemic, despite traditional strategies being less effective during this time. The company had never had a full-time dedicated sales and marketing team before, but recognized the need to be more aggressive in finding clients and promoting their brand. They hired experts who were knowledgeable in their field and could break down complex work into human terms, giving them the tools to succeed. This move allowed Atiba to offer more services, streamline sales processes, and grow its business, with notable increases in social media interaction, organic traffic, and web-based leads.