Here's a neutral and interesting summary of the text: HARO (Help A Reporter Out) is a platform that connects journalists, bloggers, and publishers with sources they need for their articles, allowing small businesses to get backlinks by providing expertise. To build a high-quality backlink profile with HARO, it's essential to understand the types of links (dofollow vs nofollow), domain ratings, and quality matters. The platform offers various ways to find relevant queries, including Chrome's Inspect feature and Ahrefs' domain rating scoring. When pitching on HARO, businesses should only pitch if they meet the requirements, pitch often, and use automation tools like Zapier to streamline their workflow. A well-crafted pitch should include a clear introduction, concise body with quotable sentences in bold format, and a thank-you note at the conclusion. By using HARO effectively, small businesses can get exposure in large publications and earn valuable backlinks that demonstrate trustworthiness.