Company
Date Published
Author
Antonio Gabrić
Word count
2204
Language
English
Hacker News points
None

Summary

Guest blogging remains a popular link building tactic that also helps establish thought leadership, form valuable relationships, and increase brand awareness. However, getting pitches accepted on high-authority websites can be challenging. To overcome this, it's essential to identify relevant targets, find decision-makers, demonstrate a relevant portfolio, pitch an idea that resonates with the intended blog's audience, and engage with prospects before outreach. The key is to use a combination of methods such as reverse engineering active guest bloggers, using Ahrefs Content Explorer, and identifying key decision-makers. Once you've identified potential websites, craft personalized emails with valuable content, follow up with leads, pitch your best idea, and form partnerships with guest bloggers to scale backlink velocity. With persistence and the right strategy, successful guest blogging campaigns can lead to increased authority, brand awareness, and high-quality backlinks.