Square simplifies shop operations by processing payments and managing inventory, allowing business owners to focus on product development and customer loyalty. To sustain a business, good marketing is crucial, but it requires time that can be challenging to allocate. Square's integration with Zapier enables automated workflows, such as adding new subscribers to a Mailchimp newsletter for every new customer in Square, streamlining marketing efforts without manual data entry. With pre-made Zap templates and user-friendly setup processes, business owners can automate tasks and focus on growing revenue. Square's connection with other tools through Zapier also expands automation possibilities, making it easier to streamline operations and increase sales.