The key to relieving the strain of qualifying, converting, and onboarding customers lies in expanding upon native automations available in email marketing tools like Mailchimp or ActiveCampaign, and centralizing data to create a "source of truth" that can be used to build personalized automations. This allows businesses to automate processes, reduce human error, and save time, while also providing a more personalized experience for customers. By selecting the right source of truth tool, integrating outside data, and creating targeted automations, businesses can grow their customer base without requiring an increasingly large team.