You can automate the creation of leads in Salesforce from any Gravity Forms submissions using a Zap created with Zapier. To start, you need to connect your Gravity Forms account to Zapier and set up a trigger that links to a specific form submission event. Then, you create an action that sends new lead data to Salesforce, including pre-filled fields like company name and email address. Once the Zap is set up, every time a contact fills out a specified form in Gravity Forms, Zapier will automatically create a lead in Salesforce, allowing your sales team to reach out to leads more quickly and close deals faster.