The text discusses the importance of using free graphic design apps to create social media graphics, as they can save time and effort for businesses with short-lived posts. It evaluates five free graphic design apps: Canva, Adobe Express, Pablo by Buffer, Snappa, and VistaCreate, considering factors such as ease of use, professional offerings, AI features, and storage capacity. The article highlights the strengths and weaknesses of each app, providing recommendations for users looking for a reliable social media design tool.