At Zapier, they're introducing AI Actions by Zapier, which enables businesses to build custom GPTs directly in ChatGPT that also pull in the power of Zapier's 6,000+ apps. This allows users to automate and streamline business-critical workflows in a brand-new way. With this feature, users can create fully customized versions of ChatGPT with control over behavior, knowledge base, and capabilities. They can also leverage OpenAI's tools and share their custom GPTs with other users. Additionally, AI Actions by Zapier brings the power of GPTs directly into Zaps, enabling users to write and execute code, analyze data on CSVs, and get questions answered based on documents.