Collaboration is crucial as companies grow rapidly, but communication can break down easily. Lucidchart, a company that has grown 49% this year, understands the importance of collaboration and has built its product to facilitate it. The company uses Shared Folders in Zapier to maintain cross-team communication and keep different departments collaborating. With multiple Zaps, they have optimized the flow of information between the marketing and sales teams, resulting in a better chance of success for the company. Lucidchart also uses webhooks with Zapier to automate tasks such as creating new leads in Salesforce and building customer support tickets in Zendesk. This has improved their lead generation and customer support processes, allowing them to focus on strategic initiatives. The company's use of automation tools like Zapier has enabled collaboration across teams and departments, making it easier for the marketing and sales teams to work together effectively.