Caren Kelleher, founder of Gold Rush Vinyl, a high-quality record-pressing company, was frustrated with the lack of automation solutions that fit her team's workflow, but found Zapier, which connects work apps and enables data reformating, allowing her to automate processes and scale sustainably. With over 100 Zaps in place, she has been able to streamline tasks, reduce stress, and focus on innovation, transforming her business from a side hustle into a successful venture that puts music in the hands of fans with a bigger cut of the profit heading back to creators.