Zapier is a platform that allows users to create automated workflows, called Zaps, which send information from one app to another. This enables teams to coordinate and respond to emails before they reach the outside world, improving communication efficiency. With Zapier, users can set up notifications in Google Chat for new Gmail messages matching specific search terms, streamlining their workflow and enhancing collaboration. The platform offers a user-friendly interface, allowing non-coding experts to create customized Zaps without requiring extensive coding knowledge. By leveraging Zapier's automation capabilities, teams can reduce response times and increase productivity, ultimately improving the overall business experience.