Donately is a fundraising platform that supports peer-to-peer fundraising, custom donation forms, and competition-style campaigns, allowing non-profit and corporate teams to choose the best approach for their fundraising targets. The platform's payment system simplifies recurring donations, freeing up teams to focus on their mission. To maintain engagement with donors, Donately integrates with Mailchimp through automated workflows, known as Zaps, which automatically add or update subscribers when there's a new donation. This ensures a steady donor pipeline and keeps donors invested in the organization's mission. With Zapier, users can automate almost any task by combining thousands of apps, including integrating with other marketing automation tools to keep donors engaged.