Inexpensive, powerful apps have made lead generation accessible to even the smallest businesses, but managing leads is not as simple. A comprehensive lead management program requires development resources to keep various data sources connected to a CRM, and manual processes can lock up valuable leads. Speed and quality are crucial in tracking leads, with automation being essential to save time and focus on what matters most. Facebook Lead Ads is a great example of a lead-gen source that allows businesses to create an instant form to collect extensive contact information, which can then be exported into their CRM. Zapier acts as the glue that binds various applications together, enabling non-coders to create a connected lead-gen ecosystem based on the apps they already know and use. By automating lead management, businesses can level up their game and optimize their investment in Facebook Lead Ads, resulting in higher quality leads at scale.