LinkedIn is often perceived as a complex platform for recruiting, but there are several free features that can help small businesses unlock its power. One of these features is the ability to browse profiles in semi-private mode, which allows users to see job titles, company, school, or industry without sharing personal information. Additionally, making LinkedIn posts public and using native search functionality can increase visibility and reach. The People Also Viewed feature shows profiles similar to the one being viewed, while adding pronouns to a profile promotes inclusivity and creates a welcoming work environment. These features can be used to find candidates, engage with them, and create a more inclusive workplace without incurring hefty investments.