Many customers abandon online shopping forms due to security concerns and the complexity of providing personal information, resulting in lost sales opportunities. However, a WordPress form plugin called Formidable Forms offers an easy-to-use solution for creating complex forms that are user-friendly and appealing to customers. With its drag-and-drop interface and customization options, users can create various types of forms without extensive technical knowledge. The plugin also integrates with Zapier's workflow automation software, allowing businesses to automate their forms and surveys, and automatically store responses in their WordPress database, ensuring a seamless customer experience.