Customer reviews are crucial for an online business's reputation, with 93% of shoppers reading them before making a purchase. To effectively manage reviews, businesses can use Zapier to automate the process from gathering and storing reviews to following up with customers. This involves setting up workflows that log new reviews, notify team members, and trigger actions such as sending notifications or publishing testimonials. By automating these processes, businesses can save time, respond faster, and foster brand loyalty, while also ensuring they act on every review, regardless of rating.