Follow Up Boss is a real estate CRM tool that aims to solve the speed-to-lead problem in the industry by providing an API that enables users to follow up with leads from virtually anywhere in seconds. The company was founded in 2011 and has since grown organically, serving thousands of brokers, real estate agencies, and teams. Its features include auto-send emails, outbound and inbound call management, automated text messaging, and a leaderboard feature that allows users to track and reward their team's efforts. Follow Up Boss can be integrated with other tools like Zapier to automate workflows and save time. By providing an efficient way to manage leads and follow up with prospects, Follow Up Boss helps real estate businesses streamline their operations and drive more sales.