With one billion global users, TikTok is a vast potential market for online shops to attract new leads through Omnisend's email, SMS, and web push notifications. To capitalize on this opportunity, businesses can use Zapier to automate workflows that turn TikTok engagement into marketing-qualified leads, saving time and effort in the process. Omnisend offers pre-made workflows called Zap templates, which guide users through the setup process, making it easy to get started with automating tasks using Zapier's workflow automation software.