You can't understand what your customers want if you don't ask them, and a survey app like SurveyMonkey makes it easy to write and share surveys with your audience. Surveys help you conduct market research, determine net promoter scores, track customer satisfaction metrics, and evaluate customer satisfaction to improve the customer experience. Automating SurveyMonkey with Zaps can better manage data, keep teams informed, and follow up faster with customers. By automating tasks such as tracking survey responses in spreadsheets, sending notifications, and capturing contact information, you can make data-driven decisions, analyze data in bulk, and show customers you're listening.