Zapier has analyzed the usage of over four million users across thousands of apps to determine which apps are growing the fastest and the trends they show. The company found that many apps are being adopted for specific tasks, such as email marketing, video calls, and customer communication, rather than trying to be all-in-one solutions. This trend is driven by the consumerization of IT, where employees pick the apps that work best for their needs instead of waiting for software to be rolled out company-wide. The fastest-growing apps are often specialized and focused on specific industries or use cases, such as real estate or marketing. These apps are often integrated with other tools using APIs, allowing users to automate tasks and workflows. The report highlights the importance of integrations in enabling productivity and efficiency, and notes that competency in automation is a critical job skill.