Facebook ads can be a powerful way to reach potential customers on the social network, but what happens when those people see your ads and then become customers outside of Facebook? To measure the success of your campaign and optimize based on performance, you can use Facebook Offline Conversions. This feature allows you to match events like store visits, email opens, and webinar signups to your Facebook ads, providing a way to gauge the impact of your social advertising campaigns. By connecting offline events with data on who's seen your ads, you'll be able to track conversions from non-Facebook activities, such as in-store purchases or email clicks, and analyze their performance. To get started with Facebook Lead Ads, which include a sign-up button and lead form that allows users to interact with your company without leaving Facebook, follow the step-by-step process outlined in the article, including setting up ad objectives, creating ads, and automating workflows using Zapier or other integrations. By automating your campaigns and tracking conversions through Facebook Offline Conversions, you'll be able to streamline your sales process, measure campaign success, and make data-driven decisions to optimize your marketing strategy.