To maximize the effectiveness of Facebook Lead Ads, real estate agents are using innovative combinations with tools like CRM systems, email lists, SMS services, and automation platforms such as Zapier. By automating tasks and workflows, these agents can streamline their lead generation process, reduce manual effort, and increase profitability. For instance, Jory Blake and his clients have seen a significant return on investment by sending new Facebook Lead Ads as text messages to potential clients. Similarly, Kim Dempsey uses RSS feeds generated from Facebook Lead Ads to keep her team informed about new leads, allowing them to respond quickly and efficiently. By leveraging Zapier's automation capabilities, these agents can focus on high-value tasks while letting the platform handle routine actions.