Automating lead workflows using tools like Zapier can significantly reduce manual work, decrease response delay, and increase efficiency for businesses. By leveraging Facebook Lead Ads with app automation, digital marketing firms can streamline their lead management processes, monitor brand mentions, and engage with their audience more effectively. For instance, Social Strategy1 uses Facebook Lead Ads to collect new leads and automatically adds them to an email list in MailChimp, while also sending welcome emails to new leads. Similarly, creative digital agency New Meta automates the process of notifying its sales team about new leads as they arrive using Zapier and Infusionsoft. By adopting automation techniques like these, businesses can focus on more strategic tasks and enhance their overall productivity.