Facebook lead ads are a powerful tool for advertisers to capture user data and convert leads without requiring users to leave the platform. They offer a simplified user experience, hyper-targeted audiences, cost-effectiveness, data privacy and compliance, seamless CRM integration, mobile-optimization, and automation capabilities. To create a Facebook lead ad campaign, advertisers must start at Meta's Ads Manager, choose their audience, placements, ad format, and destination, design their ad creatives, set up tracking, manage leads, and publish their ad. With the right targeting, compelling creatives, and clear call-to-action, Facebook lead ads can be an effective way to capture user data and drive conversions.